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Google has taken the worldwideweb by
storm when AdSense advertising was introduced where website owners or
publishers are able to capitalize on it to generate passive income.
Google brings the advertisers and publishers together by placing the
ads from advertisers on the publisher’s website which are relevant to
the contents of the website. The earning potential of the publisher
depends on the number of visitors that click on the advertisement as
this is where Google will charge the advertisers when the prospective
buyers check on his ads.
In order to make the best out of Adsense advertising, you need to
research for niche keywords which have good historical searches, less
competition and high CPC rates. Try to focus on the use of longtail
keywords for better targeted markets to your specific keyword. Once you
have identified your keyword, then register for a domain name which
preferably has all if not most of your keywords in it. This helps in
optimizing the search engines to drive the targeted traffic to your
website. Next, build your website with good content around your
keyword. You can provide fresh content on a regular basis to draw
repeated visitors to your website.
Sign up for an Adsense account via Google website and confirm the email
automatically generated to validate your sign up. Then, you will need
to wait for Google to send you an email, normally within 3 days
confirming that your account has been approved. Once approved, make
sure you read the terms and conditions carefully after logging in to
your account and adhere strictly to them to avoid Google from
terminating your account. There are several ad layouts available for
you to choose from which you can just paste the ad code into your
website where you intend to place the ads.
Placing your Adsense ads on the top left position has been researched
to be the best place that generates the most clicks from visitors.
Unless you find that placing the ads there does not generate the clicks
that you are expecting even though you are experiencing high traffic,
then you may need to do some tests by changing the placing of your ads
to determine the best place suited for your particular website. Use
Google analytics as your tool to understand where your traffic is
coming from and the behavior of your visitors coming to your website.
If your bounce rate is high, you may need to tweak your website content
as you are not able to sustain the attention of your visitors. Make the
necessary changes until you start seeing money rolling in from Adsense.
Once you can earn good money from Adsense, rinse and repeat the process
to increase your earning potential further with multiple passive income
streams from Adsense alone.
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